Lehrstuhl Wirtschafts- und Organisationspsychologie
Leopoldstraße 13 | 80802 München
- influence of design features on consumers’ perception
- product attribution
- sustainability communication and design
- implicit/explicit perception and associations
- perception and evaluation of design and communication
- user- and company-centered design
- Brand personality, Brand perception (implicit/explicit), Corporate Identity
Ludwig, C., & Diefenbach, S. (2016) I spy with my little eye: Motivating pro-environmental goal pursuit in the context of self-regulatory dynamics. Poster presented at the European Workshop on Ecological Psychology, EWEP 14 Annual Conference, Groningen, Netherlands
Ludwig, C. (2016). Diversity, the ordinary person as an example: A creative cross-fertilization. Oral presentation at the Maastricht Conference on the Cultural and Creative Industries, MCCCI, Maastricht, NL.
Ludwig, C. R. (2015,05). Communicating sustainability: Consequences for consumers’ perception and implicit attitudes on brand personality in the fashion industry. Poster presented at the British Psychological Society, NIBPS Annual Conference, Armagh, UK.
Ludwig, C. R. (2015,04). The Implicit Brand Personality Test: Assessing consumers’ brand personality attitudes based on the Multi-Dimensional Implicit Associations. Oral presentation at the Annual Psychology Fashion Conference, London, UK.
Ludwig, C., & Glathe, S. (2013, 08). Me, Myself and I: Mental Diffusion. Fault Magazin. [Link]
Ludwig, C., & Glathe, S. (2013, 04). Odalisque. Institute Magazin. [Link]
Ludwig, C. R. (2013). Im Rausch der temper(El)mente. Hotellerie et Gastronomie Magazin, 3, 13-25.
Ludwig, C. R. (n.d.). Fashion branding as a mediator of social and psychological needs. Pigeons and Peacocks Magazine. (in review)