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Prof. Dr. Sarah Diefenbach

Prof. Dr. Sarah Diefenbach


Wirtschafts- und Organisationspsychologie
[Economic and Organisational Psychology]
Department Psychology
Ludwig-Maximilians-Universität (LMU) Munich
Leopoldstrasse 13
80802 Munich / GERMANY

Room: 3204
Phone: +49 (0) 89 / 2180 - 5202
Fax: +49 (0) 89 / 2180 - 6347

Office hours:
By appointment by e-mail in room 3204

Short Vita

Sarah Diefenbach is professor for market and consumer psychology at the Ludwig-Maximilians University of Munich (Germany). Since 2007 she is engaged in research on user/consumer experience in the field of interactive products. Before her position at the LMU she worked in interdisciplinary research teams (psychology, design, computer science) at the Folkwang University of Arts in Essen, the Julius-Maximilians University of Würzburg and the University of Koblenz-Landau. In her dissertation she explored the relevance of hedonic and pragmatic qualities for product experience and choice. In several BMBF-funded projects with industry partners (e.g., proTACT – User Experience Prototyping for Tangible Interaction, "Fun-ni – Fun of Use with Natural Interactions") Sarah Diefenbach developed methods for user experience design and evaluation (e.g., interaction vocabulary) which are widely applied in research and practice.

Research Topics


Academic teaching (since 2007) in the fields of market and consumer psychology, psychological product design and human-computer interaction at different universities (LMU München, JMU Würzburg, Folkwang UdK Essen, TU Darmstadt, University of Koblenz-Landau).

Selected Publications

  • Diefenbach, S., & Ullrich, D. (2015). An experience perspective on intuitive interaction: central components and the special effect of domain transfer distance. Interacting with Computers, 27(3), 210-234. [Link zu Publikation]
  • Hurtienne, J., Klöckner, K., Diefenbach, S., Nass, C. & Maier, A. (2015). Designing with Image Schemas: Resolving the Tension Between Innovation, Inclusion, and Intuitive Use. Interacting with Computers, 27(3), 235-255. [Link zu Publikation]
  • Diefenbach, S., Kolb, N., & Hassenzahl, M. (2014). The 'Hedonic' in Human-Computer Interaction – History, Contributions, and Future Research Directions. Proceedings of the DIS 2014 Conference on Designing Interactive Systems (pp. 305-314). New York: ACM Press. [Link zu Publikation]
  • Hassenzahl, M., Eckoldt, K., Diefenbach, S., Laschke, M. & Lenz, E. (2013). Designing moments of meaning and pleasure – Experience Design. International Journal of Design, 7 (3), 21-31. [Link zu Publikation]
  • Diefenbach, S., Lenz, E. & Hassenzahl, M. (2013). An Interaction Vocabulary. Describing The How Of Inter-action. In Proceedings of the CHI 2013 Conference on Human Factors in Computing Systems. Extended abstracts (pp. 607-612). New York: ACM Press. [Link zu Publikation]
  • Hassenzahl, M., Heidecker, S., Eckoldt, K., Diefenbach, S., & Hillmann, U. (2012). All you Need is Love: Current Strategies of Mediating Intimate Relationships through Technology. ACM Transactions on Computer-Human Interaction, 19 (4), Article 30, 1-19. [Link zu Publikation]
  • Diefenbach, S. & Hassenzahl, M. (2011). The Dilemma of the Hedonic - appreciated, but hard to justify. Interacting with Computers, 23, 461-472. [Link zu Publikation]
  • Hassenzahl, M., Diefenbach, S. & Göritz, A. (2010): Needs, affect, and interactive products – Facets of user experience. Interacting with Computers, 22 (5), 353-362. [Link zu Publikation]
  • Diefenbach, S. & Hassenzahl, M. (2009). The "Beauty Dilemma": Beauty is valued but discounted in product choice. In Proceedings of the CHI 2009 Conference on Human Factors in Computing Systems (pp. 1419–1426). New York: ACM Press. [Link zu Publikation]

Weitere Publikationen unter

Selected Functions